The only cosmetics enterprise indigenous to the Dead Sea region, AHAVA is driven by a deep passion to unearth the secrets of the revitalizing effects of minerals on the skin. AHAVA's dedicated scientific approach has helped them to acquire an unrivaled expertise on the subject, which has culminated in the development of an international network for ongoing academic research. Moreover, they have translated this deep knowledge base into a series of superior skincare product lines, based exclusively on the rich resources of this magical region.
AHAVA’s second vocation is to learn and decipher the rich language of the human skin. As a living organ, the skin receives information and stimuli from the outer world and communicates it through specific reactions, helping to protect, nurture and clean its cells, retain moisture and fight the aging process. Minerals have an extraordinary capacity to act as “intercellular messengers” that transmit information to skin cells and positively impact their health and vital functions. AHAVA is committed to unraveling the syntax of these crucial biological phenomena in their ongoing quest to produce the finest Dead Sea mineral-based products available worldwide.